Chew On This: 4 Promo Product Tips

I recently met with small business owner, picked up one of his remaining 500 neon flashing pens (that he had spent several months and a good deal of money on) and asked, “Did this work?”.  “I have no idea,” he responded.  The decision to create these gnarly pens was not apart of any marketing strategy.

Small businesses spend a great deal of time and money creating  “the best promotional product” convinced that it will  immediately increase their sales.  Sadly, few understand the purpose of a promotional product, and what it should deliver (leads).  Just to reiterate, the purpose of marketing is to generate leads and a promotional product can do that, but it takes strategy and patience.

When creating a promotional product follow these four  simple guide lines:

1. Experience Extension: Determine a unique, related (loosely even) addition to the experience your product or service already offers and make it compliment that.
2. The Right Eyes: Clearly understand how and why it will be in front of your target demographic.
3. Possession Time: The longer it’s in the hands (or eyes) of your target demographic the better, which usually correlates with quality and functionality.
4. Measure & Improve: Know your return by adding a “how did you find us” feature on your website, a promotion code, or just asking “Did you see our neon pen?”  Then, take that information and apply it to improving (or completely changing) your promotional product next time around.

Here’s is an example of a well developed promotional product developed by IndianaCareerConnect.com (and my friend Ryan Scott).  excuse the poor photography

IndianaCareerConnect.com: a better career Starts Here

Indiana's #1 source of available jobs: -Apply for Available Jobs, -Post Job Openings, -Find Salary Data, -Discover Training Opportunities

1. Experience Extension: You’ve got to have fresh breath for interviews.
2. The Right Eyes: Those without jobs tend to rally together, so it’s feasible that they might hand off a piece of gum.
3. Possession Time: Until the pack runs out it will be a constant reminder.
4. Measure & Improve: This is the one downside.  Although, the product is great for brand building,  How do you know if it worked? Ryan?

Make The Match

If your small business is struggling with how a promotional product might work, we’d love to help by creating your next month’s marketing strategy at no cost to you. This free look at your next month’s marketing strategy showcases our commitment to conducting business with you now or in the future.  Either way, it’s professional marketing insight for you to keep and utilize with no obligation.  Email info@marketingmediators.com to set-up a meeting at your location.

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